| American Express Canada acknowledged that the | | | | coupon when you shop at the Sponsor's store so you |
| reward scheme of AIR MILES in the American | | | | receive the bonus offer. |
| Express AIR MILES credit card has contributed | | | | You may wish to take advantage of the Sponsors' |
| significantly towards the expansion of the Amex | | | | American Express AIR MILES credit card holder |
| membership base in the country. The company even | | | | bonus offer featured in their websites through Click an |
| added in a press release statement, that association | | | | Offer. This type of offer is only redeemable via online |
| with loyalty programs, such as the American Express | | | | shopping, so you do not need to visit their physical |
| AIR MILES credit card programme, is necessary for a | | | | stores. The In-Store Offer, on the other hand, can only |
| credit card product to be competitive and to be able to | | | | be redeemed at the Sponsor's location. You do not |
| penetrate the credit card market in Canada. This | | | | need to purchase anything on your American Express |
| observation was drawn from the results of a survey | | | | AIR MILES credit card from the Sponsor to receive |
| of 1,000 Canadians, where one of the survey findings | | | | your bonus; you only have to visit the location to earn |
| indicated that close to 50 percent of all Canadians are | | | | it. The Contest Offers are those contests offered by |
| members of some form of rewards program. | | | | Sponsors where you get the chance of winning some |
| By merely using your American Express AIR MILES | | | | items including bonus reward miles. |
| credit card for your charity donations, purchases on | | | | When you want to redeem the reward miles you |
| leisure and entertainment, service and subscription, | | | | have earned on your American Express AIR MILES |
| merchandise, gift cards and certificates, travel, music | | | | credit card for an item you like, but you are lacking a |
| CD's, movie DVD's and a lot more at participating | | | | few hundred points for the item, you are still given the |
| sponsors, you will earn your reward miles at a rate of | | | | chance to redeem the reward. You can actually |
| one point for every fifteen- or twenty-dollars | | | | purchase, using your American Express AIR MILES |
| depending on your American Express AIR MILES | | | | credit card, the lacking reward miles provided that they |
| credit card. | | | | will not exceed half of the total reward miles needed |
| There is no limit on the number of rewards miles that | | | | for the item. For each reward mile, you will have to |
| you can collect or redeem through your American | | | | pay thirty cents plus gross sales tax. This scheme is |
| Express AIR MILES credit card. You choose from the | | | | available on all rewards. Note, however, that you can't |
| four different kinds of American Express AIR MILES | | | | ask for a cash refund once you purchase the |
| credit card reward offers, namely, Print an Offer, Click | | | | additional reward miles, irrespective of whether the |
| an Offer, In-Store Offer and Contest Offer. With Print | | | | transaction was done on your American Express AIR |
| an Offer, you can print the offer published in the | | | | MILES credit card or not. |
| Sponsor's website. You can then take the printed | | | | |