| American Express Canada acknowledged that the | | | | the Sponsor's store so you receive the bonus |
| reward scheme of AIR MILES in the American | | | | offer. |
| Express AIR MILES credit card has contributed | | | | |
| significantly towards the expansion of the | | | | You may wish to take advantage of the |
| Amex membership base in the country. The | | | | Sponsors' American Express AIR MILES credit |
| company even added in a press release | | | | card holder bonus offer featured in their |
| statement, that association with loyalty | | | | websites through Click an Offer. This type of |
| programs, such as the American Express AIR | | | | offer is only redeemable via online shopping, |
| MILES credit card programme, is necessary for | | | | so you do not need to visit their physical |
| a credit card product to be competitive and | | | | stores. The In-Store Offer, on the other |
| to be able to penetrate the credit card | | | | hand, can only be redeemed at the Sponsor's |
| market in Canada. This observation was drawn | | | | location. You do not need to purchase |
| from the results of a survey of 1,000 | | | | anything on your American Express AIR MILES |
| Canadians, where one of the survey findings | | | | credit card from the Sponsor to receive your |
| indicated that close to 50 percent of all | | | | bonus; you only have to visit the location to |
| Canadians are members of some form of rewards | | | | earn it. The Contest Offers are those |
| program. | | | | contests offered by Sponsors where you get |
| | | | the chance of winning some items including |
| By merely using your American Express AIR | | | | bonus reward miles. |
| MILES credit card for your charity donations, | | | | |
| purchases on leisure and entertainment, | | | | When you want to redeem the reward miles you |
| service and subscription, merchandise, gift | | | | have earned on your American Express AIR |
| cards and certificates, travel, music CD's, | | | | MILES credit card for an item you like, but |
| movie DVD's and a lot more at participating | | | | you are lacking a few hundred points for the |
| sponsors, you will earn your reward miles at | | | | item, you are still given the chance to |
| a rate of one point for every fifteen- or | | | | redeem the reward. You can actually purchase, |
| twenty-dollars depending on your American | | | | using your American Express AIR MILES credit |
| Express AIR MILES credit card. | | | | card, the lacking reward miles provided that |
| | | | they will not exceed half of the total reward |
| There is no limit on the number of rewards | | | | miles needed for the item. For each reward |
| miles that you can collect or redeem through | | | | mile, you will have to pay thirty cents plus |
| your American Express AIR MILES credit card. | | | | gross sales tax. This scheme is available on |
| You choose from the four different kinds of | | | | all rewards. Note, however, that you can't |
| American Express AIR MILES credit card reward | | | | ask for a cash refund once you purchase the |
| offers, namely, Print an Offer, Click an | | | | additional reward miles, irrespective of |
| Offer, In-Store Offer and Contest Offer. With | | | | whether the transaction was done on your |
| Print an Offer, you can print the offer | | | | American Express AIR MILES credit card or |
| published in the Sponsor's website. You can | | | | not. |
| then take the printed coupon when you shop at | | | | |