What Newsletter Publishers Need to Know About Merchant Accounts - Part 2

It's fairly common for merchants to think the merchantchargeback "threshold" with the card issuers (typically
account provider and the card issuer are one and the1% of your volume) then the providers may shut you
same, but they're not. A good merchant accountoff.
provider works to protect the merchant whereas VisaA good merchant account provider has their own
and the other card issuers primarily work from thechargeback thresholds and will proactively work with
standpoint of protecting the cardholder.you to address issues if they see too high of a
If a customer calls in for a refund as a merchantchargeback rate occurring. They want to try and help
you've got to use your discretion as to whether youyou get your chargebacks under control.
wish to issue the refund or not. Even if they are just aYou should never issue a refund via check if the
few days past the returns window our experience isoriginal purchase was made via credit card. There are
that you're better off issuing the refund.people out there who will use stolen credit cards to
Expect a chargeback in that scenario, in which casemake purchases and then shortly thereafter request a
you'll have to decide whether you wish to contest therefund via check. They're simply thieves who are
chargeback or not. Some merchants contest everytrying to bilk you out of money. Always issue the
chargeback and other contest none. It's really your call.refund back via the credit card.
You should protect yourself as best as possible byThe best way to protect yourself from chargebacks
having a clearly stated refund policy on your website. Ifis to put out quality products.
you have too many chargebacks and cross the