Securing Your E-commerce Website - Your Key to Customer Trust

Identity fraud or online credit card fraud is not a myth.web application.
Ensuring that your e-commerce website is secureAuthentication is done by the utilization of username
gives your customers the assurance that theand passwords. This is to ensure that the user is who
information they pass to your website are safe andhe claims to be.
secure.Encryption of data is vital to enhance the security and
Here are 3 main reasons why you need a secureprivacy of customers and subscribers. Data encryption
e-commerce website:has been described as the scrambling of data into
unintelligible characters using passwords. The
1. Confidentiality. Information retrieved from your buyersencrypted file is restored to its previous state by using
should only be available to authorized parties. As athe correct password or key. Websites can be
website owner, you are responsible for the protectionsecured with the use of SSL (Secure Socket layer)
of information passed to your site. Confidentialcertificates. When your web page is secured with a
information should be isolated from external accessdigital certificate, your URL (Uniform Resource Locator)
and totally separated from the public.will start with HTTPS (Hypertext Transmission
2. Availability. While ensuring the security of data andProtocol with Secure Server) rather than the normal
resources; authorized users must have uninterruptedHTTP (Hypertext Transmission Protocol). A padlock
access to the system.icon is normally displayed at the lower right hand
3. Data Integrity. The integrity of data must becorner of the web browser.
preserved. This means that data must remain theAuditing involves records of operation. This includes log
same from the sender to the receiver and devoid ofanalysis and evaluation.
corruption. It is essential you back up data regularly inIn summary, e-commerce websites should be secured
case of data corruption or server damage.in order to maintain confidentiality of customer
Characteristics of a Secure Websiteinformation, ensure availability of resources to
- Authenticationauthorized users and maintain data integrity. When
- Authorisationyour website is secure, you gain customer trust. The
- Encryptionmain characteristics of a secure websites are
- Auditingauthentication, authorization, encryption and auditing.
Authorization is needed in order to identify the user,Online buyers may look for security signs on your
and the data they can access. This is usually done bywebsite before they submit sensitive information.
restricting access to data or by programs within the