Protecting Your Online Business From Fraud

Growing side by side with the worldwide increase inevery fraudulent order we encounter at our online
internet usage and online sales is the notoriousstore involves overnight shipping. People placing
cesspool of frauds seeking to find a flaw in whateverfraudulent orders typically show no regard for cost,
system they can to exploit anyone who uses (orsince they aren't actually paying for the order. Most
accepts) credit cards. Pretty well everyone associatedstores offer discounts for customers who order
with any significant online business knows that withoutproducts in large quantities. When a customer goes to
fraud prevention controls in place, businesses are setour store and orders fifty basketball jerseys at the
up for substantial financial losses. There are a fewretail price without calling to check on a discount, it
trends we have noticed that should be helpful forraises a red flag about their intentions.
anyone involved in the operation of an online store.Checking the IP address of a customer can help to
Detecting a fraudulent customeridentify where the customer was physically located
There are some distinct behavioral patterns exhibitedwhen an order was placed. We have received many
by the majority of the perpetrators of fraudulentfraudulent orders from Ghana and Nigeria. The
purchases online. In the majority of cases weprospective thieves set up a network that allows them
encounter, the person attempting to make a fraudulentto have a product shipped to an address in the United
order has stolen someone's credit card (likely from aStates and then forwarded to them in their home
restaurant or retail store) or has purchased a list ofcountry or sold in the US, with some of the proceeds
credit card numbers from an identity theft blackgoing to the criminal who originally placed the order.
market. In cases such as those, the fraud likely has aThe order is normally shipped to a house or business
credit card number and expiration date, but nothingoffice that is vacant, or the item is stolen by someone
else to verify his identity. In some cases, the fraudulentin the fraud network after UPS or FedEx drop the
customer has been thorough enough to get the 3-digitproduct off at the shipping address. We have noticed
CVV number from the back of the stolen credit card.a connection between fraudulent orders placed from
In either of these situations, figuring out that thecomputers in Venezuela that are shipped to Miami.
customer is using a stolen credit card is a fairly simpleClose to twenty percent of the orders placed on our
process. If he can't verify the billing address associatedonline store with shipping addresses in Miami are
with the credit card, chances are you have afraudulent ones that were placed from Venezuela or
fraudulent customer.another Latin American country using a stolen credit
Most of the time, fraudulent customers try to keepcard.
themselves isolated from the business they're trying toHow to Reduce Fraud on Your Online Store
scam, for obvious reasons. When they sign up for aA simple solution to the problem of international fraud
customer account, they provide a telephone numberinvolves blocking people from certain countries from
that doesn't work. Often we even see bogus areaaccessing your web site. We found a list of IP
codes used in telephone numbers provided byaddresses that originate from Ghana and Nigeria, and
fraudulent customers. Our online store requires anwe set up our web server to deny users from those
email address from customers. Because free publiccountries from accessing our store. Not only does it
email addresses (like those from Yahoo.com,greatly reduce the risk of being taken by someone
Hotmail.com, or Gmail.com) are difficult to trace back toplacing a fraudulent order from there, but it reduces the
their owners, most fraudulent customers use one ofamount of time we have to spend investigating and
those kinds of no-hassle email addresses.canceling orders we determine to be fraudulent. If you
In our experience, the most obvious of fraudulentare not willing to take the risk of shipping to addresses
customers naturally seem to be the dumbest. Weoutside the United States, you can successfully block
often receive emails from people who ask whethermost people from accessing your site outside of the
we accept credit cards for payment and then ask uscountry.
to send them a list of products we sell. It's not hard toIf you are set on serving the international community,
tell that those emails are fishing for scam opportunities.you can still reduce your risk. Any order we receive
Other fraudulent customers will ask for multiplefrom countries besides the United States, Canada, and
quantities of a specific product found on our web site,the United Kingdom has to be shipped to an address
and they'll ask whether we accept international creditthat is validated through PayPal or through the credit
cards. These emails typically mention that the sender iscard issuing company. Keeping such a policy as this in
buying products for some worthy cause, and they'llplace enables an online store owner to be confident
use a benign name (such as "Doctor Johnson" orhe's shipping international orders to a recipient who has
"Pastor Murphy") that the perpetrator believes willlegitimately paid for the product and isn't using a stolen
convince the owner of an online store that he's notcredit card. Visa and MasterCard have made it a
being duped. I'm pretty confident that online businessesstraight forward procedure to contact the bank that
rarely fall for those tricks, especially since most of theissued any card with either of their names on it.
"Doctor Johnsons" we encounter appear to not spellMerchant account security settings
very well and have poor grammar.Merchant accounts allow store owners to set security
There are some fraudulent customers who arelevels to catch billing address or CVV mismatches,
smarter and bolder than the typical ones I've discussed.flagging orders that are made by people using stolen
We've encountered customers using stolen creditcredit cards. To prevent fraud, make sure your
cards who use valid phone numbers and emailmerchant account checks the billing address and zip
addresses, and who communicate as if they arecode given to you by any new customer using a credit
legitimate. Sometimes we don't find out until after thecard.
order has been delivered that the customer wasPayment Policies
actually using a stolen credit card. In one particularIf you accept methods of payment besides credit
case, a customer's billing address didn't match thecards, it is wise to implement policies that prevent your
address on file with the credit card issuer. A phone callcompany from shipping items to someone who has no
was made to the customer, and he matter-of-factlyintention of paying. If a customer hasn't established
gave a different billing address. Because of a glitch incredit with your store, require that payments made
our merchant account system, the order was shippedusing a check be cleared before an order is shipped.
even though the alternate billing address wasn't theWe have seen checks bounce after more than five
correct one either. The end result was a free set ofbusiness days after being deposited, and on one
six hundred dollars worth of football jerseys for a thiefoccasion a check bounced even after a customer
in Dallas, Texas. Another fraudulent customer orderedservice representative from our bank claimed it had
some gym bags and requested that they be sentcleared. The truth is it's almost impossible for your bank
overnight to Miami, Florida. She wasn't dissuaded whento tell you whether a check has cleared an account in
she was contacted and told that her check had toanother bank (especially if the banks are in different
clear the bank before her order could be shipped. Shestates) without researching it with the other bank
persisted and mailed a bogus check from an accountdirectly. If the customer is in a hurry to receive a
that didn't exist.product, he can expedite a money order to you, or
Here are some principles that should help withpay using a credit card. You can also use wire
combating fraud from customers shopping at yourtransfers or WU money transfers to ensure you have
company's online store.the payment in hand before shipping an order.
Common Indicators of FraudConclusion
The most common characteristic of fraudulent ordersOur company has learned some of these principles
is a request for expedited shipping. Thinking about itthe hard way, and it's cost us thousands of dollars.
from a thief's perspective, one of the best ways toSpending the time to ensure that your fraud prevention
have an order picked, packaged, and out thecontrols are solid is well worth the hassle. Hopefully the
warehouse door without a thorough check to validatetips and guidelines included in this article have been
the order is to request overnight shipping. Almosthelpful to your organization.