| The LifeLock identity theft prevention company began | | | | In addition, LifeLock also provides a limited guarantee |
| providing identity theft services in 2005 and calls itself | | | | that provides assistance in recovering your identity, up |
| the "industry leader". | | | | to a million dollars, including attorney and investigator |
| For individuals and families, the LifeLock service | | | | fees, as well as any money lost due to the identity |
| primarily consists of asking credit bureaus to set fraud | | | | theft as a result of a failure or defect in the service. |
| alerts on your name and Social Security number, | | | | The service costs $10 a month per adult as well as |
| redoing this every 90 days; get your name removed | | | | $25 per year per child under 16, should you choose |
| from pre-approved credit card and junk mail lists, | | | | that option. But note that personally freezing your |
| redoing this as the requests expire; and request free | | | | credit at each of the three credit bureaus costs $10 |
| credit reports for you every year. These reports are | | | | apiece. |
| sent directly to you. | | | | Now, you might be wondering why you would need to |
| For businesses, the company offers basically the | | | | get identity theft protection for minor children. Sadly, |
| same services, but also includes public relations | | | | protecting your child's identity - even though they won't |
| support. | | | | personally have credit cards or a credit history - can |
| All of these actions are things that you can do for | | | | be just as important as protecting your own. Identity |
| yourself, and really do not take all that much time. The | | | | thieves do not care how old a victim is. LifeLock |
| benefit of having LifeLock do them for you is that they | | | | recognizes this, and protects even your kids. |
| will actually remember to do them on a regular basis, | | | | So is this identity theft prevention service worth the |
| which needs to be done as these requests do expire. | | | | price? It depends on your needs. If you have the |
| Not only that, but they will review your credit reports | | | | confidence, patience and willingness to do it yourself, it |
| and verify activity that could be suspicious or evidence | | | | can be done for less money. However, if you are the |
| of identity theft, such as contacting you to ask | | | | type of person who wants peace of mind and does |
| whether or not you are actually applying for a new | | | | not want to mess with having to do the work yourself, |
| credit card or changing your address. | | | | the LifeLock service is a no brainer. |