| Though the numbers may vary from study to study, | | | | service - and they will be more than happy to warn |
| consumers are acutely aware of credit card fraud and | | | | you away from any company that has been a |
| identity theft. They read the same stories that you do, | | | | problem. |
| and they know that some people can struggle for | | | | However, what do you do if you don't have a network |
| months to clear a bogus charge. | | | | you can tap into? Another great way to drill down on |
| But here is the key - those concerns have not slowed | | | | a company's reputation is to ask for references. This |
| their passion for using their credit cards when they | | | | should not be confused with testimonials, because |
| shop online. They know there might be a risk, but the | | | | you're going to need some specific feedback. |
| upside to online shopping with a credit card outweighs | | | | So ask for the names of people who you can contact |
| their concerns. | | | | and have a real conversation with. And when you get |
| Now that's good news for you online business people, | | | | them on the line ask very specific questions. How |
| but that should also give you additional motivation to | | | | secure is your credit card provider? Have you ever |
| make sure that your credit card online processing is as | | | | had a problem? If so, how did they handle it? Did they |
| safe and secure as possible. | | | | back you up every step of the way? |
| So how do you accomplish that since you're not in the | | | | And here is a great question that will spark a good |
| credit card processing business? Simple. You make | | | | conversation - if you knew then what you know now |
| sure the company you hire to provide your merchant | | | | about your provider, would you sign with them again? |
| services has an unblemished record for providing safe, | | | | This may seem like a lot of work, but keep this in mind. |
| secure transactions. | | | | If there is ever a security problem encountered by |
| And to do that is going to require some effort on your | | | | your customers will they blame you or the credit card |
| part because there is not a credit card processing | | | | services vendor? The odds are you will shoulder the |
| company out there that is going to admit that their | | | | heat because you are the face of your company. |
| security protocols are suspect, so you can't go by the | | | | So you owe it to your customers to make sure you |
| claims you will find on their sites. You have to dig a little | | | | have the most secure and safest credit card |
| deeper. | | | | processing services. And you owe it to yourself as |
| If you're lucky you have peers who also have online | | | | well, because aligning your business with a merchant |
| businesses that you can network with and get | | | | account provider that offers superior service will help |
| references from. Because they will be happy to | | | | build your business. |
| recommend any company that has given them great | | | | |