| It's amazing to see the shipping and credit card polices | | | | the package at their residence does not make for a |
| of many ecommerce businesses. Credit card fraud is | | | | hassle free and pleasant online shopping experience. |
| a fear that many ecommerce business owners deal | | | | You may have very well had customers abide by |
| with on a daily basis. Unfortunately, the shipping and | | | | your shipping policy but how many of these customers |
| credit card polices I will examine in this article are not | | | | actually came back to make a second purchase? |
| combating credit card fraud as much as they are | | | | "All credit card orders must be verified by telephone." |
| leading to decreased sales. | | | | Having to call each and every customer to verify an |
| "Wire transfers only for international customers" | | | | online order is not only time consuming and costly but |
| Your ecommerce business is getting inquires from | | | | rather annoying to many consumers. If you have an |
| customers outside of the United States. As | | | | employee or employees calling each and every |
| international charge cards are much more difficult to | | | | customer who places an online order wouldn't their |
| verify then domestic charge cards you decide the | | | | time be better served actually sending the orders out? |
| best way to combat credit card fraud is to require | | | | If you're calling customers yourself wouldn't your time |
| international customers send a wire transfer should | | | | be better served on trying to get new business as |
| they want to purchase something from your online | | | | opposed to verifying business you already have? Do |
| store. | | | | you honestly believe a customer wants to hear from |
| Perhaps your international customer does not want to | | | | you? As a business owner your time is much better |
| send a wire transfer. The customer knows nothing | | | | served worrying about new orders than to worry |
| about you or your business and does not feel | | | | about the orders you already have. |
| comfortable in sending a wire transfer in order to place | | | | The customer places an order on Monday and is |
| an order. As such, the customer simply clicks off your | | | | expecting to have their order sent out on Tuesday. |
| site and finds a site that accepts credit cards from | | | | Unfortunately, you were unable to verify the order by |
| international customers. The worst part of having this | | | | telephone until Wednesday. I'm sure that the customer |
| policy in place is that you have no way of truly | | | | will be pleased that an order they thought they would |
| knowing how many customers who would have made | | | | be receiving today has not been shipped out. More |
| a purchase from you had you allowed them to pay by | | | | often than not, this customer will cancel their order and |
| credit card and whether or not this would have been a | | | | worst of all; will never return to your site again |
| repeat customer. | | | | choosing instead to place the order elsewhere. |
| "Your shipping and billing Information must match" | | | | "Please fax a copy of the front and back of your |
| This is one of the worst polices I have come across. | | | | credit card and a copy of your state issued personal |
| Many ecommerce sites require a customer have the | | | | identification to (555) 555-5555." |
| product purchased shipped to the billing address on file | | | | I feel that this is the absolute worst credit card policy |
| with the customer's card company. Additionally I have | | | | for any ecommerce business to have. An online |
| seen ecommerce sites that actually state to potential | | | | customer is looking for a quick and pleasant shopping |
| customer's that if they want the purchased product | | | | experience. Making a photocopy of a credit card and |
| sent to an address other then the billing address on file | | | | personal identification is in no way make for a quick |
| with the customer's card company to actually call their | | | | and pleasant shopping experience. You can be |
| card company and have the desired ship to address | | | | assured that having this policy in place and actually |
| put on file with their credit card company. | | | | posted on your site is driving customers away from |
| Perhaps the customer is making the purchase as a gift | | | | your site. |
| for a friend. The customer simply wants the product | | | | If you have one, a few or all of these shipping and |
| sent directly to his or her friend instead of having the | | | | charge card polices in place for your ecommerce |
| product shipped to their residence. When the customer | | | | business you should now realize that it is costing you |
| receives the shipment, the customer has to ship it to | | | | orders, revenue and repeat business. These credit |
| his or her friend. Why not have the gift sent directly to | | | | card and shipping policies are no way to combat fraud. |
| the friend? Perhaps the customer is making the | | | | You may be asking yourself what is the alternative to |
| purchase as a gift for a loved one and does not want | | | | combating fraud without having these policies in place? |
| the gift to arrive at the residence for fear of having | | | | The alternative is to call 877-751-6213 Extension 334 |
| their loved one open the package. This customer | | | | to find out how you can eliminate the non customer |
| would prefer to have the gift sent to their place of | | | | friendly credit card and shipping polices you have in |
| employment rather than to his or her residence. Having | | | | place while being provided with guaranteed protection |
| the potential customer go through the hassle of calling | | | | against domestic and international fraudulent online |
| their card company or making the customer receive | | | | credit card transactions. |