| eCommerce in India: Overview and Reasons for | | | | eCommerce in India such as: |
| Growth | | | | - Rapidly increasing Internet user base |
| As quoted in the report on eCommerce in India, from | | | | - Technology advancements such as VOIP |
| ( India’s eCommerce industry is on the growth | | | | (Voice-over-IP) have bridged the gap between buyers |
| curve and experiencing a spurt in growth. The Online | | | | and sellers online |
| Travel Industry is very well developed and is booming | | | | - The emergence of blogs as an avenue for |
| largely due to the Internet-savvy urban population. The | | | | information dissemination and two-way communication |
| rest of the segments, categorized under online | | | | for online retailers and eCommerce vendors |
| non-travel industry, include e-Tailing (online retail), online | | | | - Improved fraud prevention technologies that offer a |
| classifieds and Digital Downloads (still in a nascent | | | | safe and secure business environment and help |
| stage). | | | | prevent credit card frauds, identity thefts and phishing |
| Though eCommerce took a beating in the dotcom | | | | - Bigger web presence of SME’s and Corporates |
| bust, it seems set to grow globally. The global revival | | | | because of lower marketing and infrastructure costs. |
| of eCommerce is having a ripple effect in India too | | | | - Longer reach - Consumers in the Tier II & Tier III |
| where the B2B (Business to Business), B2C (Business | | | | cities are fast realizing the potential of the Internet as a |
| to Consumer), C2C (Consumer to Consumer), G2B | | | | transacting medium |
| (Government to Business) and G2C (Government to | | | | - The young population find online transactions much |
| Citizens) segments are showing rapidly increasing | | | | easiereCommerce offers several benefits to |
| activity over the past few years. | | | | businesses |
| India has its share of success stories in the B2C | | | | - Easy reach to a fast growing online community |
| segment in the form of Indiatimes.com, Rediff.com, | | | | - Unlimited shelf place for products and services |
| Shaadi.com, Indiamatrimony.com, ebay.com, | | | | - Fuse the global geographical and time zone |
| MagicBricks.com, and etc. These and such other | | | | boundaries |
| portals are generating a lot of interest and increasing | | | | - Helps reach national and global markets at low |
| transaction traffic. Smaller businesses have jumped | | | | operating costs |
| onto the bandwagon by offering products and | | | | There is a growing awareness among the business |
| services online and have successfully carved out | | | | community in India about the opportunities offered by |
| niches for themselves. The online community is | | | | eCommerce. Ease of Internet access and navigation |
| growing by leaps and bounds as an increasing number | | | | are the critical factors that will result in rapid adoption |
| of consumers have started transacting online because | | | | of Net commerce. Safe and secure payment modes |
| the initial fears and apprehensions are being laid to rest. | | | | are crucial too along with the need to invent and |
| Research studies have indicated several factors | | | | popularize innovations such as Mobile Commerce. |
| responsible for the sudden spurt in growth of | | | | |