| Despite early challenges by the major credit cards at | | | | Discover Still Offers Amazing Rewards |
| the time, Discover credit card emerged from the | | | | Today's Discover credit card is still issued without an |
| shadows of Sears Financial Holdings to become a | | | | annual fee, with many other card companies forced to |
| credit force to be reckoned with. Initially offered in 1981 | | | | follow its lead to maintain their cardholders, and has |
| as part of Sears, then the largest retailer, it was joined | | | | several deals with retailers on the sales of gift cards |
| by Dean Whitter Reynolds and Coldwell, Banker and | | | | and cash back bonuses. Some of the rewards |
| Company to add financial offerings to the company. | | | | available to Discover cardholders include: |
| Due to the failure of the financial services market | | | | - 5% Cash Back Bonus in Specific Categories |
| Sears divested this part of its business and the Dean | | | | Quarterly |
| Whitter Discover credit card was introduced in 1993. | | | | - 5-20% Cash Back Bonus on Purchases at Exclusive |
| The company then merged with Morgan Stanley in | | | | Online Site |
| 1997 and continued to push the Discover card as an | | | | - 1% Cash Back Bonus on all Other Purchases |
| alternative to Mastercard and Visa. These companies | | | | - No limit on Cash Back Rewards |
| were not ones to allow another credit card company | | | | - No Annual Fee |
| to eat into its business, and told retailers that if they | | | | - Zero Liability on Discover Credit Card Fraudulent |
| accepted the Discover credit card, they would lose the | | | | Purchases |
| ability to accept Mastercard and Visa Credit cards. | | | | - No Fee for Extra Cards They also offer increased |
| It took a ruling by the Supreme Court in 2005 to end | | | | reward if the Discover credit card is used with gift |
| this exclusionary practice and the acceptance of the | | | | cards from 80 of the company's cash back bonus |
| Discover credit card by many merchants was quickly | | | | partners. Applying for a Discover card is quick and |
| achieved. Growing rapidly, the Discover credit card is | | | | easy through the company's online credit center and |
| now one of the major players in the credit card | | | | cardholders can check their balances and purchases |
| industry. In June of 2007 Discover was spun off from | | | | online as well, helping to detect fraudulent use of their |
| Morgan Stanley to become a separate entity. | | | | card quicker and report it to the company. |