| When determining which credit card company is right | | | | explained and labeled. |
| for you, it's important to consider everything the credit | | | | HELPFULNESS OF AGENTS: After a few selection |
| card company has to offer. Equally as important as a | | | | menus and a reasonable amount of holding time, we |
| low APR or advanced security features is the credit | | | | got through to a professional (if somewhat dry) |
| card company's customer service. | | | | customer service representative. Also, right on the |
| Because most consumers overlook customer service | | | | Web site was the information that cardholders can |
| until it's too late, we made calls to the top five credit | | | | receive 24 hour automated services by phone, or live |
| card companies (American Express, Bank of America, | | | | representatives from 7:00 a.m.-9:00 p.m. daily. |
| Chase, Citibank, and Discover), then ranked them on | | | | KNOWLEDGE OF AGENTS: The agent answered |
| how well they met the following customer service | | | | questions about 0% APR and low APR cards |
| benchmarks: | | | | generically, promising only that "select customers" are |
| Helpful Web sites. First we visited their sites to see | | | | eligible. |
| how user-friendly they were, and whether toll-free | | | | OVERALL IMPRESSION: We left feeling that Chase |
| phone numbers were easy to find. | | | | dictates who is deemed "eligible" for certain offers the |
| Knowledge of agents. We asked three advanced | | | | way the cool kids at high school decide who sits |
| credit card questions (security features, 0% APR | | | | together at lunch. (Just a feeling.) The exchange is |
| availability, and debt consolidation features), then rated | | | | professional and void of hullabaloo, if not otherwise |
| their responses. | | | | robotic and monotone. |
| Helpfulness of agents. Finally, we assessed our general | | | | Discover |
| sense of treatment as valued customers, which went | | | | TIME TO 800 NUMBER: It took but a moment to |
| into an overall rating of each company's customer | | | | locate the phone number (listed in the style of Chase's |
| service. | | | | Web site, only minus the visual chaos). |
| American Express | | | | HELPFULNESS OF AGENTS: Once calling this 24/7 |
| TIME TO 800 NUMBER: Less than two minutes. | | | | live-operator (and automatic-optional) service number, it |
| HELPFULNESS OF AGENTS: When we got through, | | | | was only seconds before being connected. The |
| we talked to a helpful and professional representative. | | | | customer service representative was the sweetest |
| Even their automated voice system woman who | | | | and not-in-a-fake-way of all the credit card companies |
| greets you when you first pick up is very concise and | | | | we tested. |
| polite, as far as robot ladies go. | | | | KNOWLEDGE OF AGENTS: The agent answered all |
| KNOWLEDGE OF AGENTS: The customer service | | | | questions with specifics, and plenty of pertinent |
| representative spoke confidently about their 0% APR | | | | information (security issues, costs, eligibility for special |
| cards for select customers, as well as low APR cards | | | | offers, etc.). Additionally, many of the offers seemed |
| and offers. The only question the agent was not able | | | | to far surpass the competition: for example, 0% fraud |
| to answer was about credit card debt consolidation | | | | liability on the spot, and more-than-fair graces towards |
| features. However, Amex did provide direct and | | | | simple customer errors or lapses. |
| concise information for all other questions we asked. | | | | OVERALL IMPRESSION: Both for the information and |
| OVERALL IMPRESSION: The service rep was clear | | | | the manner in which it was delivered, the taste left in |
| and not pushy (albeit mechanical), and let us know that | | | | our mouth was all sweet and no-parts bitter. |
| someone is available to help further at their toll-free | | | | Summary |
| number, 24/7. | | | | We ranked the top five credit card companies on |
| Bank of America | | | | customer service (American Express, Bank of |
| TIME TO 800 NUMBER: Less than two minutes. | | | | America, Chase, Citibank, and Discover), and here are |
| HELPFULNESS OF AGENTS: We called the main | | | | our final results. |
| number and went through ten button-presses before | | | | #5: Bank of America. Though offering the standard |
| being connected to a live human (though admittedly | | | | services, and having a widespread name and |
| some of those keypresses were out of confusion). | | | | corporate recognition, the actual customer service |
| Some of the steps were obsolete and frustrating -- | | | | perhaps suffers at the hand of being such a titanic |
| for example, selecting to respond by voice or by hitting | | | | operation. It's difficult to find information on the Web |
| a key. On one occasion, a poorly-timed sneeze | | | | site (at least, information that agrees with their live |
| caused us to have to go back in the menu. When | | | | operators), and the personal care touch is gone. |
| finally connected to a "Bank On Call Specialist," it was | | | | Perhaps Bank of America outsourced their customer |
| clear that, though thorough, the gentleman on the other | | | | service operation. Outsourced it to Mars. |
| end was in as little mood to be friendly as we were by | | | | #4: Chase. Although adequate, Chase has every one |
| this point. | | | | of those small-annoyance features that are frustrating |
| KNOWLEDGE OF AGENTS: When asking about the | | | | to customers: limited information about APR and the |
| basic security features the card offered, the rep | | | | like until agreeing to apply; hold time with crummy |
| responded by mentioning the "Safe-card" feature that | | | | music; a slightly confusing Web site; dull and/or |
| generates random numbers each time the card is | | | | mechanical service representative interaction; and |
| used, instead of a traceable account number that | | | | limited hours of live person availability. are all attributes |
| "could potentially be stolen." We playfully replied, "That's | | | | that prevent Chase from boasting wonderful customer |
| got to be a good feature if you're up to no good." He | | | | services. Not really a pain-in-the-neck customer |
| did not find this funny. Even after saying "That was a | | | | service system, Chase is just average. Not bad bad, |
| joke," the Bank On Call Specialist didn't even give up a | | | | but not great. |
| pity-snicker. | | | | #3: American Express. American Express does the |
| OVERALL IMPRESSION: Operating out of Los | | | | job. No bells and whistles, but a well-rounded customer |
| Angeles, the Bank of America 800-number is not 24/7 | | | | service department, with enough features to leave us |
| like some of the others, but does operate late and on | | | | generally satisfied. The rep made a card |
| weekends. (Please note, however, that this information | | | | recommendation for me after only a few questions, |
| was given by the service rep in person; meanwhile, the | | | | and after further talking it turned out to be a good |
| Bank of America Web site proudly boasts 24/7 | | | | analysis. American Express's customer service skills |
| customer service representatives on call. We didn't | | | | are much like the aesthetics of the card itself: not the |
| bother calling back 23 times to figure out which it really | | | | most brilliant gold color, but definitely still gold. |
| is.) | | | | #2: Citibank. Great customer service. It's nice to report |
| Citibank | | | | that there was almost a tie for first place rather than a |
| TIME TO 800 NUMBER: Less than a minute; quick and | | | | tie for last place, and in this case Citibank should be |
| easy. | | | | proud of that close call. Nice clear Web site directory, |
| HELPFULNESS OF AGENTS: With but one | | | | one-touch access to a live person, and interactions |
| button-press after calling, you are speaking to a live | | | | with human beings who made it clear they didn't hate |
| operator. We spoke to a good-humored gentleman | | | | working for Citibank at all. Agents told us about great |
| who, though having to transfer us to the "application | | | | featured bonuses for customers, but not in a way that |
| department" to answer general questions, laughed | | | | made us feel pressured. Wonderful customer service |
| genuinely at the response "Okay, super-duper" when | | | | upkeep, Citibank! |
| he asked us to briefly hold. (Customer service reps | | | | #1: Discover. Who knew it really pays to |
| who don't hate their jobs always reflect well on the | | | | Discover(TM)? Aside from offering the easiest, most |
| company.) He transferred me to a female agent who | | | | practical perks (regular 5% cash back on purchases |
| was equally well-tempered, and the whole ordeal was | | | | made at restaurants, gas stations, etc., as well as |
| genuine and friendly. | | | | comprehensive security and credit rating services), the |
| KNOWLEDGE OF AGENTS: They promptly filled me | | | | interactions with the Discover folks make you feel |
| in on topics like rewards card bonuses and low APR | | | | valued and respected. Be it hospitality or |
| credit cards. Citibank seems to handle issues like stolen | | | | above-and-beyond professionalism, the general |
| credit cards with sensitivity and care, and they assured | | | | response we had after interacting with Discover is that |
| me that "Identity Theft Specialists" handle any potential | | | | we want to move to where Discover is |
| issues one-on-one. | | | | headquartered, then raise our families and send our |
| OVERALL IMPRESSION: Citibank agents seem | | | | kids to school there. Talking to a credit card company's |
| particularly user-friendly in times of crises. Also, | | | | customer service line rarely leaves you feeling so |
| Citibank's customer service hotline is available 24 | | | | warm and fuzzy. |
| hours. | | | | We hope our credit card customer service roundup is |
| Chase | | | | helpful, but as always your mileage may vary. The |
| TIME TO 800 NUMBER: Less than two minutes; one | | | | best way to find out is to call yourself. Good luck |
| click from homepage. A little overwhelming were the | | | | finding those 800-numbers, though! |
| various numbers to call based on topic, but the list was | | | | |