| Search for jewellery on Google UK and 73 million | | | | online. Do this now! Having a website made is quite |
| pages relating to jewellery appear before your eyes. | | | | easy. You may even get one done for free that lists |
| Inspired by the fact you may design and make your | | | | all your images with descriptions. It probably looks great |
| own jewellery it seems a good idea to compete for a | | | | if not fully functional as an ecommerce shop but you |
| share of the huge online market that feasts your eyes | | | | can take cheques of course. If you need full |
| for the first time. | | | | ecommerce capabilities you will need to find a solution |
| The problem is is that jewellery retail online is about as | | | | to do this either using an off the shelf software one or |
| competitive as anything else these days that | | | | find a company to create one for you. Either way you |
| companies vie for on page one of google. Some of | | | | now need to start investing in your online venture. At |
| the larger high street names take top positions due to | | | | this stage finding a descent web hosting package |
| there huge marketing budgets and strong branding. | | | | needs to be considered. Points to consider are reliability |
| The jewellery business really does pay serious | | | | of your host and the speed of the website for visitors. |
| dividends for some but any young designer can't help | | | | You get what you pay for so don't go for the |
| thinking how wonderful it would be so take a portion of | | | | cheapest deal you come across. |
| this sales. | | | | So now you have the website up and running but not |
| It is obvious from the start that competition is fierce | | | | a single sale. Firstly submit your site to the big search |
| and only the most determined will succeed in | | | | engines. Google is the defacto choice but don't forget |
| generating an income online from selling jewellery. Don't | | | | Yahoo also. Weeks later still no orders? Then maybe |
| even attempt to try a business of this type if you | | | | you aren't listed yet. You can confirm your fears and |
| expecting immediate riches as this simply wont | | | | type in your domain into Google. The trick is is to get |
| happen. Time is of the essence to establish any new | | | | other websites to link to you which to be honest is |
| business and the same goes for businesses that | | | | virtually impossible for brand new sites. Google likes |
| require a strong online presence. However if you think | | | | longevity hence no such thing as overnight riches for |
| you can handle the challenge then do consider the | | | | anyone. Nothing for but to just keep working on the |
| following first. | | | | website and keeping everything crossed. However |
| Firstly before you even turn on your computer take a | | | | Google clicking is another option but again very |
| look at the products you intend to sell. Do your market | | | | expensive if you are serious. It can take some |
| research carefully - just because your friends and | | | | experimentation to hone this into a fine art. |
| family may buy your products, would a complete | | | | One day an order comes in. An 18ct gold diamond ring |
| stranger? However you can't sell anything on the | | | | for £3,000. Looks like the weeks of work have paid |
| internet with out good images of the jewellery. | | | | up and there will be plenty more of these to come but |
| Professional photography can be very expensive and | | | | hold on its a size H and needs shipping to Nigeria. But |
| for many this will be the only option unless of course | | | | the customers address is Chelsea in London. Credit |
| you are a budding photographer yourself. | | | | card fraud? Oh yes! Just close your eyes take a deep |
| Next up is the web site. Thought of name yet? Has | | | | breath and tell yourself this could take a long time. |
| that name already ben taken? Yes - Oh well, lets try | | | | Starting an online jewellery business is only |
| another....and another...and another. Great! found one | | | | recommended for those that really have nothing to |
| after a dozen goes so quickly register it somewhere | | | | lose. |