| 8 Tips for Merchants on Black Friday | | | | option for the delivery service. |
| With the upcoming holiday sales season soon upon us | | | | Tip five if the credit card is not from a local bank or |
| it is beneficial to all e-commerce shoppers and | | | | from a major banking institutions take the time to ask |
| merchants to understand that for every 99% of the | | | | additional questions from the customer. |
| honest people, there are disreputable customers that | | | | Tip six if the customer is using a debit card asked for |
| we must all pay for. I am speaking first about credit | | | | two forms of ID, for online purchases you can request |
| card fraud, and the need for the customer and the | | | | a callback from the cardholder, and explain to you or |
| merchants to be able to accept purchases knowing | | | | verifying a purchase for the dollar amount requested. |
| that steps have been taken to help lessen and prevent | | | | Tip seven asked the customer to provide the bank |
| fraud and other criminal activity. When a merchant has | | | | credit card issuers phone number, so that you can |
| to deal with charge backs from credit card companies, | | | | verify if it is an active account, or if it has been listed |
| it creates an expense that is ultimately passed up on | | | | as a compromised card. |
| to consumers. So this Black Friday take the time to | | | | Tip eight for online merchants to help prevent credit |
| double check your sales procedures, with special | | | | card fraud, identify your highest value items, and make |
| emphasis at looking at the bill to a ship to on credit | | | | a note that all sales of these products require additional |
| card charges, the expiration dates, and the name of | | | | attention. |
| the customer on the card, does it match? | | | | There is no magic bullet for stopping people to want to |
| Tip one if the customer requests expedited shipping on | | | | commit e-commerce fraud, customers that wish to |
| an expensive product always take the time to follow | | | | make fraudulent orders at stores, however knowing |
| up with a call or an e-mail to ensure it was an | | | | the state of the economy in keeping aware of the |
| authorized purchase. | | | | telltale signs that these criminals often give us, will help |
| Tip two if the billing address is separate from the | | | | put a dent in the number of these types of cases. All |
| customers address make sure there is an authorized | | | | merchants should be aware of the credit card |
| purchase, by following up with an e-mail or phone call. | | | | companies policies and have a list of phone numbers |
| Tip three by requesting additional information from the | | | | to contact in case of a problem. Remember any |
| customer such as phone number, or cell phone | | | | merchant can dispute a charge back, and it is in their |
| number, you may be able to quickly have a more | | | | best interest to do so because fraud cost us all. So |
| dependable contact in case of a problem. | | | | have a great happy holiday season, especially on |
| Tip four if the product has been ordered for delivery | | | | Black Friday which many businesses count on for their |
| and it is an expensive product; request a signature | | | | highest sales day. |