| Credit Card Hijacking is the term used | | | | such as paper magazines where the |
| when a person’s credit card | | | | subscriber has to periodically |
| information is used for undesired | | | | proactively reauthorize the |
| charges for goods or services where the | | | | subscription, hence the default is to |
| credit card owner has trouble reaserting | | | | not renew.) The most common subscription |
| control. This can occur in two major | | | | exit barrier is to not provide any |
| forms. | | | | online subscription cancellation |
| Credit Card Hijacking by Identity Theft | | | | mechanism at all, but to instead require |
| The first form of credit card hijacking | | | | the user to cancel by telephone or by |
| is basically identity theft, which is | | | | "on-line chats". Such organizations |
| the deliberate assumption of another | | | | often add the additional barrier of |
| person's identity. Identity theft is | | | | making any subscription cancellation |
| usually the result of serious breaches | | | | information difficult for the user to |
| of privacy and often involves the thief | | | | even find, thus creating an additional |
| compromising a great deal of financial | | | | delay in the subscription cancellation. |
| and personal information allowing the | | | | This is very common amongst ISP’s, who |
| thief to open up new credit card | | | | know the psychological barrier to making |
| accounts in the name of the victim. | | | | the call, which the subscriber |
| Credit Card Hijacking by Cancellation | | | | anticipates will be unpleasant, is very |
| Barrier | | | | high. It also allows the marketing |
| The second form of credit card | | | | organization to talk the subscriber into |
| hijacking, which most people have fallen | | | | changing their minds and not cancelling |
| victim to, is the continued charging of | | | | the subscription. Another common |
| a person’s credit card for a | | | | subscription cancellation barrier is to |
| subscription to goods or services no | | | | have a relatively long subscription |
| longer desired by the credit card owner. | | | | period, a no refund policy, and to |
| This type of credit card hijacking was | | | | require the user upon cancellation to |
| pioneered by major ISPs, credit | | | | forfeit all money covering the present |
| monitoring services and online dating | | | | subscription period. This is very common |
| services, is perfectly legal, and is | | | | amongst online dating services. |
| still common today in a wide range of | | | | This second form of credit card |
| subscription based goods and services. | | | | hijacking was created by marketers who |
| Credit card hijacking of this type came | | | | recognized that subscription based |
| about as online subscription based | | | | services generally have relatively low |
| marketers realized that traditional | | | | periodic billings which will generally |
| subscription systems, such as the annual | | | | go unnoticed on any given credit card |
| subscriptions that paper magazines use, | | | | statement. So what happens is that long |
| were an impediment to enrolling | | | | after the user loses interest in the |
| customers. A typical dial-up ISP, at | | | | subscription, they forget to cancel the |
| US$24.95 per month, is US$299.40 | | | | subscription and because the periodic |
| annually. By breaking the subscription | | | | billing is so low, they don’t tend to |
| period into small units like months or | | | | notice it on their credit card |
| quarters, and allowing direct monthly | | | | statement. |
| charging of the subscriber’s credit | | | | Credit Card Hijacking by Negative Option |
| card, the psychological and economic | | | | Billing |
| barriers potential subscribers see are | | | | Negative option billing is the practice |
| greatly reduced. | | | | of sending goods automatically and |
| The issue which makes one subscription | | | | billing the recipient unless the |
| system a hijacking of the credit card is | | | | recipient is proactive in declining the |
| not the mode of entry into the | | | | goods before they are sent. Negative |
| subscription nor the billing interval, | | | | option billing reverses the usual |
| but the marketing organization creating | | | | direcion of sales transactions. It |
| barriers for the user to easily cancel | | | | assumes that unless you say 'no', you've |
| the subscription. Organizations which | | | | agreed to have bought the goods. This is |
| use credit card hijacking as part of | | | | the common practice used in book clubs, |
| their marketing strategy make online | | | | record clubs, and magazine subscriptions |
| registration for the subscription easy, | | | | with automatic renewal. Some |
| enforce default automatic renewal | | | | practitioners of negative option billing |
| policies, and create barriers to halting | | | | prefer to call it "advance consent |
| the subscription. (This is in contrast | | | | marketing." |
| to traditional subscription based system | | | | |