American Express Blue - Leadership through Innovation

The RFID Credit Card Since June 2005, all Americaninstead of your credit card to pay for everyday
Express issued Blue credit cards have been imbeddedpurchases such as fuel and foodstuffs. This
with an RFID (Radio Frequency Identification)effectively means that you do not need to take your
transponder, in addition to the traditional credit cardwallet with you when you go shopping.
magnetic strip. RFID technology transmits informationAs a Blue card holder, all purchases made via your
wirelessly between two or more objects in closeRFID key fob, are directly charged to your credit card
proximity. This means that when you make purchasesaccount. These charges will appear on your monthly
at any of the American Express ExpressPaycredit card statement. To enable you to differentiate
participating merchants, you simply have to tap thebetween purchases made by RFID key fob and by
credit card against, or hold it an inch or two away fromcard, ExpressPay purchases are highlighted as is the
the RFID reader, for the goods to be charged to yourname of the merchant, the date and the amount spent.
card.A limit of $150 per day is imposed.
According to American Express, the greatest benefitShould you have more than one Blue account, you can
of making use of an RFID system is that it speeds upapply for an RFID key fob for every account you hold.
transactions. Statistics gathered during the Proof ofRFID Security As with all wireless technologies, there
Concept and Pilot phases of the project showed thatmay be questions about the security of payment
payment by the RFID Blue from American Expresstransactions using the credit card. The company
card is 63 percent quicker than paying by cash and 53assures card holders that American Express Blue
percent faster than paying by following the traditionalcredit card is very safe. In addition to a variety of
credit card process.security precautions, data encryption, similar to that
The RFID Key Fob In conjunction with Texasused for the RFID chip in the US Passport, is used to
Instruments RFID Systems, American Express alsoensure that privileged information is not shared. As with
launched an RFID key fob that any holder of a Blueall American Express credit cards, holders of the Blue
from American Express credit card is eligible for. Thecard with RFID are protected against fraudulent usage
key fob fits onto most key chains and can be usedand theft.