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American Express Blue - Leadership through Innovation

The RFID Credit Card Since June 2005, allsuch as fuel and foodstuffs. This effectively
American Express issued Blue credit cardsmeans that you do not need to take your
have been imbedded with an RFID (Radiowallet  with  you  when  you  go  shopping.
Frequency Identification) transponder, in
addition to the traditional credit cardAs a Blue card holder, all purchases made via
magnetic strip. RFID technology transmitsyour RFID key fob, are directly charged to
information wirelessly between two or moreyour credit card account. These charges will
objects in close proximity. This means thatappear on your monthly credit card statement.
when you make purchases at any of theTo enable you to differentiate between
American Express ExpressPay participatingpurchases made by RFID key fob and by card,
merchants, you simply have to tap the creditExpressPay purchases are highlighted as is
card against, or hold it an inch or two awaythe name of the merchant, the date and the
from the RFID reader, for the goods to beamount spent. A limit of $150 per day is
charged  to  your  card.imposed.
According to American Express, the greatestShould you have more than one Blue account,
benefit of making use of an RFID system isyou can apply for an RFID key fob for every
that it speeds up transactions. Statisticsaccount  you  hold.
gathered during the Proof of Concept and
Pilot phases of the project showed thatRFID Security As with all wireless
payment by the RFID Blue from Americantechnologies, there may be questions about
Express card is 63 percent quicker thanthe security of payment transactions using
paying by cash and 53 percent faster thanthe credit card. The company assures card
paying by following the traditional creditholders that American Express Blue credit
card  process.card is very safe. In addition to a variety
of security precautions, data encryption,
The RFID Key Fob In conjunction with Texassimilar to that used for the RFID chip in the
Instruments RFID Systems, American ExpressUS Passport, is used to ensure that
also launched an RFID key fob that any holderprivileged information is not shared. As with
of a Blue from American Express credit cardall American Express credit cards, holders of
is eligible for. The key fob fits onto mostthe Blue card with RFID are protected against
key chains and can be used instead of yourfraudulent usage and theft.
credit card to pay for everyday purchases



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