| If you own or operate a website in | | | | payments by posting a prominent ad for a Visa |
| conjunction with your business, consider | | | | logo or combination Visa and Master Card |
| posting a Visa logo, or even Visa / Master | | | | logos. Customers are conditioned for this |
| Card logos on your website. Visitors browsing | | | | uniform display, and they will be looking for |
| the site will be more apt to linger and shop | | | | it when they visit your site. |
| when they know you offer the convenience of | | | | |
| buying on credit cards. | | | | Make it easy for visitors to find the Visa |
| | | | and Master Card logos. Place them in an |
| To display Visa or Master Card logos on your | | | | prominent area of your website. Depending on |
| site, you will need to apply for a merchant | | | | your site layout, this area for credit card |
| account. This is a special account set up by | | | | logos might be somewhere near the top or side |
| a financial lender that allows you to accept | | | | navigation bar. Or you might want to put the |
| credit payments via credit and debit cards at | | | | logos at the bottom of the page if the page |
| your point of sale. For website owners, this | | | | is not terribly long, and if you are |
| is a terrific way to get customers to buy now | | | | reasonably sure customers will read to the |
| and pay immediately to avoid the risk of | | | | end and thus find the Visa and Master Card |
| losing a sale or late payment. While some | | | | logos. |
| website operators simply have customers dial | | | | |
| a toll-free telephone number to make | | | | Another way to promote this service is to |
| automated purchases, more and more vendors | | | | feature it in a box somewhere at the side of |
| are choosing to open a merchant account to | | | | the home page, or on each page of the site. |
| facilitate customer sales online. | | | | It shouldn't be too large, as though a Visa |
| | | | or Master Card logo were the most important |
| It's easy to apply for a merchant account so | | | | detail of the page. But neither should it be |
| you can use visa and credit card logos on | | | | too small, where many hurried customers could |
| your website. Simply work with so they may | | | | easily overlook it. When copying it onto your |
| find the best merchant account provider for | | | | website page, check before making it live to |
| you. Many are merchant service providers are | | | | ensure the graphic image is clear and well |
| waiting to accept and approve your | | | | defined. A sloppy credit card logo can be a |
| application. When approved, you can start | | | | total turnoff for customers in search of |
| promoting the fact that you now accept credit | | | | professional vendors. |