| If you own or operate a website in conjunction with | | | | posting a prominent ad for a Visa logo or combination |
| your business, consider posting a Visa logo, or even | | | | Visa and Master Card logos. Customers are |
| Visa / Master Card logos on your website. Visitors | | | | conditioned for this uniform display, and they will be |
| browsing the site will be more apt to linger and shop | | | | looking for it when they visit your site. |
| when they know you offer the convenience of buying | | | | Make it easy for visitors to find the Visa and Master |
| on credit cards. | | | | Card logos. Place them in an prominent area of your |
| To display Visa or Master Card logos on your site, you | | | | website. Depending on your site layout, this area for |
| will need to apply for a merchant account. This is a | | | | credit card logos might be somewhere near the top or |
| special account set up by a financial lender that allows | | | | side navigation bar. Or you might want to put the logos |
| you to accept credit payments via credit and debit | | | | at the bottom of the page if the page is not terribly |
| cards at your point of sale. For website owners, this is | | | | long, and if you are reasonably sure customers will |
| a terrific way to get customers to buy now and pay | | | | read to the end and thus find the Visa and Master |
| immediately to avoid the risk of losing a sale or late | | | | Card logos. |
| payment. While some website operators simply have | | | | Another way to promote this service is to feature it in |
| customers dial a toll-free telephone number to make | | | | a box somewhere at the side of the home page, or |
| automated purchases, more and more vendors are | | | | on each page of the site. It shouldn't be too large, as |
| choosing to open a merchant account to facilitate | | | | though a Visa or Master Card logo were the most |
| customer sales online. | | | | important detail of the page. But neither should it be too |
| It's easy to apply for a merchant account so you can | | | | small, where many hurried customers could easily |
| use visa and credit card logos on your website. Simply | | | | overlook it. When copying it onto your website page, |
| work with so they may find the best merchant | | | | check before making it live to ensure the graphic |
| account provider for you. Many are merchant service | | | | image is clear and well defined. A sloppy credit card |
| providers are waiting to accept and approve your | | | | logo can be a total turnoff for customers in search of |
| application. When approved, you can start promoting | | | | professional vendors. |
| the fact that you now accept credit payments by | | | | |