| If you own or operate a website in | | | | payments by posting a prominent ad for a |
| conjunction with your business, consider | | | | Visa logo or combination Visa and Master |
| posting a Visa logo, or even Visa / | | | | Card logos. Customers are conditioned |
| Master Card logos on your website. | | | | for this uniform display, and they will |
| Visitors browsing the site will be more | | | | be looking for it when they visit your |
| apt to linger and shop when they know | | | | site. |
| you offer the convenience of buying on | | | | Make it easy for visitors to find the |
| credit cards. | | | | Visa and Master Card logos. Place them |
| To display Visa or Master Card logos on | | | | in an prominent area of your website. |
| your site, you will need to apply for a | | | | Depending on your site layout, this area |
| merchant account. This is a special | | | | for credit card logos might be somewhere |
| account set up by a financial lender | | | | near the top or side navigation bar. Or |
| that allows you to accept credit | | | | you might want to put the logos at the |
| payments via credit and debit cards at | | | | bottom of the page if the page is not |
| your point of sale. For website owners, | | | | terribly long, and if you are reasonably |
| this is a terrific way to get customers | | | | sure customers will read to the end and |
| to buy now and pay immediately to avoid | | | | thus find the Visa and Master Card |
| the risk of losing a sale or late | | | | logos. |
| payment. While some website operators | | | | Another way to promote this service is |
| simply have customers dial a toll-free | | | | to feature it in a box somewhere at the |
| telephone number to make automated | | | | side of the home page, or on each page |
| purchases, more and more vendors are | | | | of the site. It shouldn't be too large, |
| choosing to open a merchant account to | | | | as though a Visa or Master Card logo |
| facilitate customer sales online. | | | | were the most important detail of the |
| It's easy to apply for a merchant | | | | page. But neither should it be too |
| account so you can use visa and credit | | | | small, where many hurried customers |
| card logos on your website. Simply work | | | | could easily overlook it. When copying |
| with so they may find the best merchant | | | | it onto your website page, check before |
| account provider for you. Many are | | | | making it live to ensure the graphic |
| merchant service providers are waiting | | | | image is clear and well defined. A |
| to accept and approve your application. | | | | sloppy credit card logo can be a total |
| When approved, you can start promoting | | | | turnoff for customers in search of |
| the fact that you now accept credit | | | | professional vendors. |