| Once upon a time a credit card was perceived to be | | | | the reward scheme. The balance transfer APR is a |
| nothing more than a piece of plastic used as a | | | | humble 4.99% for the life of the balance, and the |
| convenient form of payment, and it was quite common | | | | ongoing purchase APR 12.24%. The American |
| for a consumer to stick to the same credit card for | | | | Express Blue card also offers a lengthy 15 month |
| many, many years. | | | | introductory offer of 0%APR on purchases. 20 |
| This has changed. The fierce competition between | | | | interest free grace days, serve to sweeten the |
| credit card issuers and the concomitant | | | | proposition even further. The only thing you need to |
| overabundance of credit card products have | | | | watch out for is taking cash advances on your |
| commoditized the plastic. Consumers are becoming | | | | American Express Blue credit card. It comes at a |
| increasingly discerning and decidedly less loyal. It is not | | | | hefty 23.24% APR. |
| uncommon for a consumer to move from one card to | | | | Â- From a shopping perspective, the American |
| the next to capitalize on introductory offers, lower | | | | Express Blue credit card does not only offer customer |
| interest rates and better rewards. In addition to this, | | | | service around the clock, but also buyer's assurance, |
| there is a growing demand for more - a better value | | | | purchase protection and return protection. In effect, it |
| proposition from the issuers, so to speak. 'How will | | | | means that when you pay with your American |
| your product, Mr. / Ms. Issuer, add value to my life?' | | | | Express Blue card, your purchase is safeguarded |
| American Express cottoned on to this trend earlier | | | | against defect, loss or damage and you are |
| than anybody else - in 1999 to be exact - when they | | | | safeguarded against merchant problems. |
| launched their American Express Blue credit card. The | | | | Â- If travel is on your list, the American Express |
| American Express Blue credit card offers a holistic | | | | Blue credit card offers car rental loss and damage |
| package and it is as close to a one-size-fits-all credit | | | | insurance, travel accident insurance, emergency card |
| card as you can find. | | | | replacement and access to the Global Assist® |
| The American Express Blue credit card caters for | | | | Hotline. The latter offers a wide range of services to |
| young and old, for the style and status sensitive, for | | | | American Express Blue card holders: emergency-, |
| shoppers, travelers, rewards connoisseurs, technology | | | | legal-, and medical assistance; lost luggage support; |
| junkies, economy class consumers, balance carriers | | | | passport and visa help, etc. |
| and balance settlers, amongst others. Above all, the | | | | Â- You also get to enjoy decent discounts - both |
| American Express Blue card is much more than a | | | | on shopping and travel. |
| credit card: it is a 'bookkeeper', a travel agent, a | | | | Â- Finally, American Express offers financial |
| shopping mall, a financial adviser, an ombudsman, an | | | | advice and financial tools to their customers to help |
| insurer, an emergency service, and more. | | | | them better manage and control their personal |
| Perhaps a quick look at some of the | | | | finances. |
| too-many-to-list-everything features of the American | | | | More than a credit card, American Express offers real |
| Express Blue card is necessary. | | | | value added services to their American Express Blue |
| Â- The American Express Blue credit card | | | | credit card customers. |
| charges no annual fees - neither for the card, nor for | | | | |